Andy WittHe/Him

About Me

I launched and lead an advanced research and experience design team for the health insurance company BlueCross BlueShield (HCSC). Previously, I was a product designer at global design agency Huge, where I helped pioneer the future of McDonald's end-to-end, cross-channel, digital, and restaurant experience. I'm launching and leading an advanced research and design team for Anthem Blue Cross Blue Shield, the largest for-profit managed health care company in the BCBS Association and 23rd on the Fortune 500. I joined Anthem from Health Care Service Corporation (HCSC), where I was similarly recruited to launch and lead an advanced research and design team for the largest customer-owned health insurance company in the U.S. Before helping actualize and accelerate health care's institutional transformation from within through design, I led product design at global design agency Huge, where I pioneered the future of McDonald's end-to-end, cross-channel, digital and restaurant experiences. EXPERTISE Direction: Design, Product Research: Exploratory, Generative, Formative, Summative Strategy: Business, Brand, Service, Design, Content Product Design: Interaction, Visual, Motion, Design System, Copy Ops: ResearchOps, DesignOps Team-Building : Hiring, Mentoring

My Skills

• Creative Direction
• Graphic Design
• Product Design
• User Experience
• User Research

My Career

• Co-Founder, Leader of the Advance Team and Cultivate Labs Anthem, Inc.July 2021
  Current
• Co-Founder, Leader of the Advance Team Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & TexasJuly 2019 - July 2021
• Senior Product DesignerHugeNovember 2018 - June 2019
• Senior Designer MSTQ November 2017 - May 2018
• Designer Porter DesignJune 2011 -

My Education

• University of PennsylvaniaCertificate, Positive Psychology: Martin E. P. Seligman’s Visionary Science
• Vanderbilt UniversityCertificate, Leading Strategic Innovation in Organizations
• University of MichiganCertificate, Instructional Methods in Health Professions Education

My Details