Beatriz VarellaShe/Her

About Me

I'm Bia Varella, a Product Leader with a heart for connecting and becoming inspired by people. Currently working as Head of Product & UX at MaaS Global, focused on transforming urban mobility. For the past 15 years, I had the opportunity to collaborate with many talented people, from leading global organizations to entrepreneurs aiming to build and launch their ventures. My expertise includes Product Management, Business Innovation, and Strategic Design. By understanding, envisioning, and leading design, product, and tech teams, I work to deliver solutions from concept to execution in a fast-paced, agile environment.

My Skills

• Design Leadership
• Design Thinking
• Product Management
• User Experience
• User Research

My Career

• Head of ProductMaaS Global LtdMarch 2022
  Current
• Innovation and Strategy Associate ConsultantPlay StudioJuly 2019 - February 2020
• Digital Strategy Practice Lead and UX Researcher (while formerly INSITUM)Fjord, Part of Accenture SongJanuary 2018 - August 2019
• Co-founderMoove InMarch 2014 - February 2019

My Education

• Quantic School of Business and TechnologyExecutive MBA, Master of Business AdministrationGraduated October 2021
• UdacityNanodegree Program, Growth Product ManagerGraduated June 2022
• FAAP - Fundação Armando Alvares PenteadoPostgraduate Degree, Design and Digital TechnologyGraduated 2014
• ESPM Escola Superior de Propaganda e MarketingBachelor's degree, Marketing and Social CommunicationGraduated 2008

My Details