Feridoon MalekzadehHe/Him

About Me

Being a designer, thinker, and tinkerer allows me to apply my childhood passions to my work. It’s who I’ve always been. It is mine why. ▪️ User experience and product executive with 25+ years of experience in designing and developing successful software applications for all platforms ▪️ Strong entrepreneurial drive: co-founded two startups with an emphasis on disrupting established business models in e-commerce and consumer electronics (IoT - Internet of Things) ▪️ Recognized as an innovator, creative thinker, and evangelist for software design and user interface engineering, with a strong appreciation for the growing role that experience design will have in the next generation of products for industry-leading companies like Samsung, Microsoft, T-Mobile, and Vodafone ▪️ Proven track record for significantly improving a company’s products resulting in a measurable and dramatic increase in engagement, usage, and product revenue ▪️ Experienced in all phases of multidisciplinary design as practitioner and manager ▪️ Skilled at competitive analysis, user flows, site maps, wireframes, visual mockups, video, usability studies, style guides, design principles, prototyping, and functional specifications ▪️ Special expertise in digital transformation, product strategy, product roadmaps, user experience design, user interface engineering, and creative thinking ▪️ Focus on results, balancing innovation and creativity with practical considerations SPECIALTIES ✔ User Experience Design ✔ Product Strategy, product management, roadmaps, feature prioritization ✔ Product Innovation and Outside-The-Box Thinking ✔ Leadership / Mentorship / Communication / Building Design Teams / Management ✔ User Experience Design for Lean/Agile Development ✔ Inclusive, diverse mindset

My Skills

• Architecture
• Career Advice
• Creative Direction
• Product Development Process
• User Experience

My Career

• Senior UX Strategist for AI and Agentic ExperiencesServiceNowFebruary 2025
  Current
• Vice President of Experience Design Smartsheet August 2020 - August 2022
• Associate Vice President of Design AT&TJune 2019 - July 2020
• Head of Design HelmApril 2017 - June 2019
• Product Design and User Experience Consultant Feridoon Malekzadeh-
• Fractional Head of DesignFeridoon MalekzadehSeptember 2022 - January 2023

My Education

• SAE Institute UKMultimedia Producer, Screen-based digital media (internet, PC, etc.) and interaction design.
• UC IrvineBA, Humanities / English Literature

My Details