Meet
Feridoon Malekzadeh He/Him
Vice President of Experience Design @ Smartsheet
About Me
Being a designer, thinker, and tinkerer allows me to apply my childhood passions to my work. It’s who I’ve always been. It is mine why. ▪️ User experience and product executive with 25+ years of experience in designing and developing successful software applications for all platforms ▪️ Strong entrepreneurial drive: co-founded two startups with an emphasis on disrupting established business models in e-commerce and consumer electronics (IoT - Internet of Things) ▪️ Recognized as an innovator, creative thinker, and evangelist for software design and user interface engineering, with a strong appreciation for the growing role that experience design will have in the next generation of products for industry-leading companies like Samsung, Microsoft, T-Mobile, and Vodafone ▪️ Proven track record for significantly improving a company’s products resulting in a measurable and dramatic increase in engagement, usage, and product revenue ▪️ Experienced in all phases of multidisciplinary design as practitioner and manager ▪️ Skilled at competitive analysis, user flows, site maps, wireframes, visual mockups, video, usability studies, style guides, design principles, prototyping, and functional specifications ▪️ Special expertise in digital transformation, product strategy, product roadmaps, user experience design, user interface engineering, and creative thinking ▪️ Focus on results, balancing innovation and creativity with practical considerations SPECIALTIES ✔ User Experience Design ✔ Product Strategy, product management, roadmaps, feature prioritization ✔ Product Innovation and Outside-The-Box Thinking ✔ Leadership / Mentorship / Communication / Building Design Teams / Management ✔ User Experience Design for Lean/Agile Development ✔ Inclusive, diverse mindset