Fatima KamaliShe/Her

About Me

As a product designer with a background in industrial design, and interaction design, my goal is always to design meaningful products, services and experiences that focus on ease of use and provide a seamless experience — one that is so intuitive the user doesn’t even recognise it. I am a mixed-method researcher with background in product design. I use various qualitative and qualitative research methods to understand users' needs, behaviours, and motivations to optimise product market fit and build successful products. I am particularly passionate about the intersection between humans behaviour and technology. Through applying qualitative user research, facilitating usability testing sessions, and using statistical data analysis, I developing user research reports, user personas, and journey maps that help organisations to deliver a meaningful experience for every moment that users interact with their products and services.

My Skills

• Product Design
• User Centered Design
• User Interface
• User Research
• User Testing

My Career

• Senior User Experience ResearcherSonderMay 2022
  Current
• User Experience ResearcherSwyftxMarch 2021 - May 2022
• Guest lecturer - Critical Experience DesignQUT (Queensland University of Technology)2020 - April 2022
• User Experience DesignerAmour TechMay 2020 - 2021
• Freelance Web DesignerVividea Design Studio 2014 - June 2019

My Education

• QUT (Queensland University of Technology)Doctor of Philosophy (PhD), Industrial DesignGraduated 2020
• Alzahra UniversityBachelor, Product DesignGraduated 2009
• Soreh CollegeDiploma, Graphic DesignGraduated 2004

My Details