Fernanda Sartori

About Me

I’m a Staff Product Designer with 15+ years of experience across design, including 10 years focused on product design, primarily in fast-paced startup environments. I thrive in complex, ambiguous, and high-impact contexts where design plays a critical role in shaping product strategy and business outcomes. My work sits at the intersection of user needs, business strategy, and technical feasibility. More recently, I’ve been expanding this space by actively leveraging AI as part of the product development process, not only for exploration, but to prototype, validate, and in many cases ship production-ready solutions. This allows me to operate closer to the problem, accelerating decision-making and reducing the gap between idea and execution. I operate as a strategic partner within the product triad, translating business goals into meaningful, scalable, and user-centered solutions. I strongly believe that great products are built through collaboration, clear decision-making, and a deep understanding of users, grounded in research, data, and continuous learning. Beyond hands-on design, I bring a strong leadership and mentoring mindset. I support designers in their growth, elevate design quality across teams, and help establish standards and processes. I’m often involved in navigating trade-offs, resolving cross-functional tensions, and driving alignment across stakeholder, always advocating for both the user and the long-term product vision. I’m particularly interested in how AI is reshaping the role of designers, from crafting interfaces to building real, functional products. I’m passionate about creating experiences that go beyond functional, delivering real value for users while enabling teams to move faster and make better decisions. If you’re interested in design, strategy, and how AI is transforming product development, let’s connect.

My Skills

• Design Process
• Design Strategy
• Design Thinking
• Product Design
• User Centered Design

My Career

My Details