Gabriela Machado da SilvaShe/Her

About Me

Hi, I'm Gabi! I work with Human-centered design since 2018, and I have a master's in Customer Experience and Innovation from IE Business School, Madrid. During my working hours, I'm currently a Global Service Designer @ FARFETCH, doing what's never been done for the love of fashion. In my free time: - I study a lot about circular SD - I write about SD (in Portuguese) @ Umani Design - I'm passionate about ceramics! I believe customer-centricity to be the smartest way a business can operate. User research enables assertive decision-making, and service design approaches to challenges with an E2E perspective, leveraging UXR insights to unlock hidden opportunities.

My Skills

• Design Thinking
• Service Design
• User Centered Design
• User Experience
• User Research

My Career

• Service Designer EssenseJune 2021
  Current
• User ResearcherUmani Consultoria September 2020
  Current
• Global Service Designer FARFETCHOctober 2020 - May 2021
• Business Transformation ConsultantNokia May 2017 - May 2019
• User Researcher AIESEC en CHILE · ContractJuly 2015 - February 2016

My Education

• IE Business School Adjunct Professor (Mentor)Graduated July 2022
• IE Business School Master's degree, Customer Experience and InnovationMaster's degree, Customer Experience and Innovation Graduated 2020
• University of the Arts London Short Course, Service Design Advanced Graduated 2019
• Universidade do Estado de Santa Catarina Bachelor's degree, Public AdministrationGraduated 2016

My Details