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Gabriela Machado da Silva
She/Her

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Service Designer @ Essense

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About Me

Hi, I'm Gabi! I work with Human-centered design since 2018, and I have a master's in Customer Experience and Innovation from IE Business School, Madrid. During my working hours, I'm currently a Global Service Designer @ FARFETCH, doing what's never been done for the love of fashion. In my free time: - I study a lot about circular SD - I write about SD (in Portuguese) @ Umani Design - I'm passionate about ceramics! I believe customer-centricity to be the smartest way a business can operate. User research enables assertive decision-making, and service design approaches to challenges with an E2E perspective, leveraging UXR insights to unlock hidden opportunities.

My Skills

  • Design Thinking
  • Service Design
  • User Centered Design
  • User Experience
  • User Research

My Career

Service Designer EssenseJune 2021
Current
User ResearcherUmani Consultoria September 2020
Current
Global Service Designer FARFETCHOctober 2020 - May 2021
Business Transformation ConsultantNokia May 2017 - May 2019
User Researcher AIESEC en CHILE · ContractJuly 2015 - February 2016

My Education

IE Business School Adjunct Professor (Mentor)Graduated July 2022
IE Business School Master's degree, Customer Experience and InnovationMaster's degree, Customer Experience and Innovation Graduated 2020
University of the Arts London Short Course, Service Design Advanced Graduated 2019
Universidade do Estado de Santa Catarina Bachelor's degree, Public AdministrationGraduated 2016

My Details

Country
  • Netherlands
Languages
  • English
  • Spanish
  • Portuguese
Years of Experience
  • 3-5 years
Timezone
  • W. Europe Standard Time
Member Since
  • March 23, 2021
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