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About Me
Apurva is a seasoned designer and has been in the design industry for 8+ years. She holds a bachelor in Design and a masters in HCI. She has worked with companies big and small leading end-to-end design and helping teams set-up design-first product processes, design systems and accessibility goals. I am an experienced UX designer and researcher who combines expertise in user-centered design and management of technology. I work towards designing delightful, meaningful and inclusive experiences. - Extensive experience in SaaS-based enterprise and user-facing products and solutions. - Specializes in design thinking and user-centered design philosophy - Excels in connecting the dots between user needs, business requirements and development infrastructure. - Exercises systemic, deliberate and data-driven approach to design. - Strongly believes in the power of consistency across different components, modules, pages and/or processes of a product. - Loves challenges and always open to learning something new. - Fuels energy from an open, collaborative environment.
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