ILun Hsu

About Me

I coach and train teams on how to use data analytics to design beautiful and intuitive digital interfaces. Don't just design, use data to measure your impact! Specialties: • Integrating product analytics with user research, design, and product marketing to scale user growth • Creating Digital Measurement Strategies for marketing campaigns, e-commerce, web & mobile apps • Digital Media Planning Optimization (Integrating multiple data sources to measure ROI of digital campaigns, creatives, and media buys for display, paid search, social, and affiliate marketing) • Measuring and Improving Online Customer Experience through customer data platforms: Google Analytics, Adobe Analytics, Mixpanel, Clicktale, OpinionLab, Usabilla, Segment • Digital Analytics (assessment, strategies, business analysis, and adoption) • Data Visualization (dashboard automation, deployment and adoption)

My Skills

• Mobile Development
• eCommerce

My Career

• Product Analytics and UX Research at Capital One Commercial BankCapital OneSeptember 2016
  Current
• Product Analytics and UX Research at Capital One Commercial BankMetLifeFebruary 2013 - September 2016
• Digital Marketing AnalyticsOMD WorldwideOctober 2007 - February 2009
• Corporate Finance / Corporate PlanningMoody's Investors ServiceOctober 2006 - October 2007
• Digital Marketing Analytics – Decision ScienceE*TRADE Financial Corporation-

My Education

• University of ChicagoEconomics

My Details