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Meet
ILun Hsu
Verified Mentor
Product Analytics and UX Research at Capital One Commercial Bank @ Capital One
About Me
I coach and train teams on how to use data analytics to design beautiful and intuitive digital interfaces. Don't just design, use data to measure your impact! Specialties: • Integrating product analytics with user research, design, and product marketing to scale user growth • Creating Digital Measurement Strategies for marketing campaigns, e-commerce, web & mobile apps • Digital Media Planning Optimization (Integrating multiple data sources to measure ROI of digital campaigns, creatives, and media buys for display, paid search, social, and affiliate marketing) • Measuring and Improving Online Customer Experience through customer data platforms: Google Analytics, Adobe Analytics, Mixpanel, Clicktale, OpinionLab, Usabilla, Segment • Digital Analytics (assessment, strategies, business analysis, and adoption) • Data Visualization (dashboard automation, deployment and adoption)
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