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Ghis BakourHe/Him

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Design Leadership Forum Member @ Design Leadership Forum

isubakoa.com

About Me

Multidisciplinary Product & Design Leader with a proven record of driving digital transformation at scale across global platforms, payments, consumer products in highly regulated environments. Brings a strong product mindset grounded in human-centred methodologies, translating complex business, operational, and regulatory challenges into clear, scalable, and high-impact digital solutions. Experienced in delivering integrated, omni-channel experiences that align user needs with organisational objectives, while enabling long-term business growth and competitive advantage. Driven by a passion for advancing innovation at scale, working closely with cross-functional teams to translate strategic ambitions into actionable product and design outcomes. Specialises in shaping high-impact product and experience strategies that balance user needs, commercial goals, and technical feasibility. Proven in building lean, scalable product and design operations informed by data, behavioural research, and agile delivery, spanning discovery, inclusive ideation, and execution. Regularly facilitates teams to move beyond transactional delivery toward creating emotionally resonant, socially responsible, and outcome-driven experiences.

My Skills

  • Design Leadership
  • Design Thinking
  • Product Design
  • Service Design
  • User Centered Design

My Career

  • Design Leadership Forum MemberDesign Leadership ForumMarch 2022
    Current
  • Associate Director, Product Design, DCDA at Corporate, Commercial & Institutional Banking (CCIB)Standard Chartered BankDecember 2021
    Current
  • Senior Experience Designer, Digital Experience (Consumer Singapore) SingtelSeptember 2019 - November 2021
  • Senior Experience Designer Titansoft Pte Ltd February 2017 - August 2019
  • Senior UI/UX Specialist iCar Asia LimitedSeptember 2015 - January 2017

My Education

  • Northumbria UniversityBachelor of Technology - BTech, Multimedia & Communication TechnologyGraduated 2011
  • Nielsen Norman GroupUX Certification, Speciality: UX ManagementGraduated 2019

My Details

Country

  • Singapore

Languages

  • English

Years of Experience

  • 15+ years

Timezone

  • Singapore Standard Time

Member Since

  • March 9, 2023