Jim KidwellHe/Him

About Me

I'm a Marketing professional who has worked at Extensis for almost 15 years. I'm a font management expert, writer and marketing guy with my fingers in many projects. Profit-minded, B2B and B2C senior product marketer supporting sales teams, partners, and clients through lead gen, market analysis, product positioning, content creation, competitive intelligence, and much more. Together we get results through: * Market and competitive analysis and development of targeted product positioning * Creation of robust go-to-market strategies * Development of content to support product launches - web content, white papers, technical documents, presentations, ROI calculators, videos, and more * Presenting at conferences & trade shows as well as online webinars * Developing sales enablement tools, battle cards, case studies and more to help drive sales and maximize profit

My Skills

• Information Architecture
• Marketing Design
• Product Management
• User Experience
• Web Design

My Career

• Sr. Product Marketing Manager SmarshAugust 2020 -
• Sr. Product Marketing Manager EROAD October 2018 - March 2020
• Senior Product Marketing ManagerExtensisJune 2013 - April 2018
• Senior Technical Writer Cadence Design Systems2000 - 2003
• Media Coordinator ImageBuilder Software1998 - 2000

My Education

• Indiana University BloomingtonBA, JournalismGraduated 1992

My Details