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Jyoti Thakur

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Associate Design Director - Product & Service Design @ IBM

About Me

12+ years of experience in the field of designing an application with a core understanding of the user-centric approach. I love to bring solution to the problem and that's what design is for me. 13+ year’s experience in the IT industry & a Certified Usability Analyst from HFI (Human Factors International, USA). An experienced Usability Analyst with a deep understanding of user experience while designing applications for huge companies in different domains of E-Commerce, Chemicals & Petroleum, Healthcare, Digital Banking, Technology & Travel, Digital Reinvention, Specialties: Experience in creating Information Architecture of the system by including Stakeholder Interviews, CX Journey Mapping, Contextual Inquiry, Card Sorting, Competitive Analysis, Heuristic Evaluations, formal Usability Testing, A/B Testing, Ethnography Research. Expertise in problem-solving through a good understanding of user-centered design principles, qualitative experience in all aspects of creative design including conceptualization, designing, & execution. Facilitating Design Thinking from cross-functional product teams for successful product Innovation & UX Design. Set up an in-house usability lab, building a niche research team through mentoring & training them with the industry matching standards. Produce deep study reports of consumer insights based on observation & insights through different methodologies adopted during the process. Help the organization by building a world-class customer experience by delivering valuable insights through qualitative & quantitative research.

My Skills

  • Information Architecture
  • Interaction Design
  • User Centered Design
  • User Experience
  • User Research

My Career

  • Associate Design Director - Product & Service DesignIBMJuly 2020
    Current
  • Manager, Design Usability | Product ManagementSnapdealDecember 2014 - September 2016
  • DMI (Digital Management, LLC) logo Principal Consultant - UXDigital Management, Inc.November 2013 - December 2014
  • Principal Consultant - UXXebiaMarch 2008 - November 2013

My Education

  • Devi Ahilya VishwavidyalayaBachelor of Hotel ManagementGraduated 1998

My Details

Country

  • India

Languages

  • English

Years of Experience

  • 15+ years

Timezone

  • India Standard Time

Member Since

  • June 25, 2020