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About Me
A Sr User Researcher at Instacart working on the Shopper Experience team. Previously a Design, Research, and Product Strategy consultant with 14+ years of designing, researching, and managing products. Prior to moving into Product Design, Research, & Strategy, I was a Product Manager for 8+ years. If you'd like to connect with me on LinkedIn and we don't yet know each other, please add to a note to introduce yourself and your interests. Senior User Researcher and Product Design Strategist with 13+ years in user research, experience design, and product management. Adept at conducting mixed-methods research, turning data into insights, and translating insights into successful design strategies, concepts, and experiences. I’m looking to partner with collaborative design teams and companies who want to connect with their colleagues and customers to inspire oohs, ahhs, and a-has. Experience Include: - Initiated, designed and analyzed a customer experience & product satisfaction survey to proactively inform and shape the product roadmap, resulting in a 10% YOY increase in customer satisfaction - Implemented UX researh roadmap that integrated UX research into the product roadmap and lead to drastic improvements to the overall customer experience. - Building the user research program at Kenshoo from scratch eventually conducting over 150 user research studies ranging from discovery to evaluative, qualitative to quantitative. - Led the product design strategy for Mediabrands Audience Platform intranet that connected 1200 teammates across 15 different countries. Skills: • Tools: Sketch, UXPin, Invision, Keynote, Adobe Creative Suite (Illustrator, Photoshop, Lightroom, InDesign), Omnigraffle, Figma (learning), Excel, Google Suite • Research Expertise: Observational Field Studies, Contextual Inquiry, User Interviews, Cognitive Walkthroughs, Survey Design, Card sorting, Moderated Remote Testing, Task Flow Analysis, Heuristic evaluations, Intercept surveys, Usability Testing, System Usability Scale, UMUX-Lite, Net Promoter Score, Web Analytics, Usability Testing, Click stream analysis, Statistical Analysis, Presentation • Design Expertise: Design Strategy, User Experience Design (UED), UX Design, Interaction Design, Conceptual Design, Prototyping, Storyboarding, Design Sprint Facilitation, Data Visualization Design, Personas, Journey Mapping. Industry: B2B, B2C, Software as a Solution (SaaS), Agency, Hospitality, Travel, Retail, Transportation, Technology Leadership & Accolades: CCA Leading by Design Fellow, Mediabrand's Smashing Boundaries Award Winner, Reversim 2016 Speaker & Presenter, Workshops & Education series, Google Ventures Design Sprint Facilitator
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