Kismet KwongShe/Her

About Me

Currently, I work as AXA's Design Lead, improving human-centric innovation products and services for our customers by facilitating people and methodology and creating a customer-centric mindset. As a seasoned FinTech experience, I was an AVP in DBS Bank to bridge the gap between business and design to improve the customer experience. Also, managed and prioritized feature backlog with the Technology team, working closely with different team managers to comply with business objectives, with a mind towards benefits and tradeoffs. Prior to that, my creativity and experience have brought to me some respected 4A advertising agencies like Tribal DDB, AKQA in Shanghai, China. I am passionate about innovation which led my team to present interesting, creative campaigns for worldwide clients like Volkswagen, McDonald’s, Unilever. I joined Jetstar Airways Greater China marketing team in 2013, in charge of developing "big ideas" to craft cross-channel marketing campaigns, working closely with key external partners to ensure their execution and are relevance in light of business and communication goals set for projects.

My Skills

• Art Direction
• Design Thinking
• User Experience

My Career

• Design Lead, Chief Strategy, Digital and Data Office (CSDO)AXAJanuary 2022
  Current
• Member, Design Leadership ForumInVision2021
  Current
• MentorDesigned.org
  Current
• Assistant Vice PresidentDBS BankApril 2020 - March 2021
• Senior Creative StrategistDBS BankOctober 2015 - March 2017

My Education

• City University of Hong KongBachelor of Arts (Hons) Creative Media, Major in New Media and Interactivity

My Details