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Keith Mascheroni

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UX Design Lead @ Rakuten Advertising

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About Me

I've been a UX designer for over 18 years, have a background in graphic design. I love product design because it prioritizes function over style: the best UX designs become more or less invisible to the user. I like to work in teams, am comfortable managing projects and their stakeholders and have a good bedside manner. I can think laterally, ask stupid questions no one else wants to, crave difficult problems to solve and complex things to simplify.

My Skills

  • Creative Direction
  • Data Visualization
  • Design Critique
  • Product Design
  • User Experience

My Career

UX Design LeadRakuten AdvertisingFebruary 2021 - May 2023
VP User Experience Product LeadJPMorgan Chase & Co. September 2016 - November 2020
UX Design Consultant, Business Innovation GroupInforMarch 2016 - July 2016
Creative Director / UX LeadCodeStreet LLCApril 2005 - March 2016
Contract Consultant in User Experience DesignMorgan Stanley 2009 - January 2016

My Education

Rhode Island School of DesignBFA, Photography
ArtCenter College of DesignFilm/Cinema/Video Studies

My Details

Country
  • United States
Languages
  • English
  • French
Years of Experience
  • 15+ years
Timezone
  • Eastern Standard Time
Member Since
  • July 10, 2023
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