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Lana Kropyvna
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Strategy and Design Leader @ Accenture
About Me
Strategy and design leader with 12 years of experience and a proven track record of employing and leading global in-house team, crafting high-performing work that reaches mass audiences. I have created innovative, cross-platform UX strategies and targeted campaigns that have resulted in up to +40% conversion rates uplift and 15:1 ROI for brands such as Adidas, L'Oréal, M&S and Philips. Passionate about interaction, behaviour science and technology, I identify opportunities through research, strategic insights and creative thinking to find ways that improve the user experience via a human-centred design approach.
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