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Marcello Povoa

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Professor @ PUC-Rio

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linkedin.com/in/mpovoa

About Me

I can help others as a mentor in Digital Product Design, a field in which I have successfully worked for over 20 years. I have led the strategy, design, and development of digital products used by millions of people across industries including media, telecom, retail, technology, healthcare, and education. I also bring many years of general management experience, including recruiting and building multidisciplinary teams, managing people, and overseeing financial operations. Selected Experience CEO & Founder, MPP Interativa — an innovative digital product agency with offices in São Paulo and Rio, focused on strategy, UX design, and software development for large-scale, complex digital transformation initiatives for leading corporations in their sectors. Clients: Claro, Ipiranga, Globo, Renner, Bradesco, Coca-Cola, SKY, Oi Telecom, and others. Board Member of Gênesis, a startup ecosystem. Board Advisor to startups. Professor & Academic Coordinator at IAG Business School, PUC-Rio. Director at Globo.com, the digital company of Globo Group — the largest media conglomerate in Latin America. I was hired to structure and launch Globo.com, from its inception through its emergence as a leader in the Brazilian digital market. Director at IconMediaLab (New York). During my tenure, the company was named one of the three best digital agencies in the world by Advertising Age.

My Skills

  • Career Advice
  • Creative Direction
  • Design Process
  • Human Computer Interaction
  • User Experience

My Career

ProfessorPUC-Rio
Current

My Details

Country
  • Brazil
Languages
  • English
  • Spanish
  • Portuguese
Timezone
  • Central Brazilian Standard Time
Member Since
  • January 9, 2024
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