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Paul Genberg
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Partner, Director Strategic Design @ BCG Digital Ventures

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About Me

As a strategic designer I guide senior corporate executives and multi-disciplinary teams through the divergent and convergent innovation process to bring together the best of design, strategy, and analysis to help organizations invent and launch disruptive businesses while transforming their innovation culture. I lead human-centered needs discovery and definition, as well as concept, prototype design and development, and user specifications documentation delivery. I have launched 4 new businesses in the last 2 years ranging from precision growing technology to human-augmented financial advice. As a strategic designer I guide senior corporate executives and multi-disciplinary teams through the divergent and convergent innovation process to bring together the best of design, strategy, and analysis to help organizations invent and launch disruptive businesses while transforming their innovation culture. I lead human-centered needs discovery and definition, as well as concept, prototype design and development, and user specifications documentation delivery. I have launched 4 new businesses in the last 2 years ranging from precision growing technology to human-augmented financial advice. I am a results-driven creative problem solver with an analytical bend and a well-developed creative vision. I have a strong track record in launching innovative products and businesses. I thrive in collaborative team environments and I have extensive experience working in NA, EMEA, and APAC. StrengthsFinder Top 5 Themes: Communication, Competition, Activator, Relator, Adaptability

My Skills

  • Branding & Identity
  • Industrial Design
  • Product Design
  • Sketch
  • User Experience

My Career

Partner, Director Strategic DesignBCG Digital Ventures March 2022
Current
Strategic AdvisorLVLONAugust 2021
Current
AdvisorAtland VenturesSeptember 2018
Current
Head of ProductStudio X by ShellOctober 2019 - March 2022
Chief Executive OfficerStudio X by ShellDecember 2020 - December 2021
Principal, Director Design StrategyBCG Digital VenturesJune 2019 - December 2020
Lead Design StrategistBCG Digital VenturesDecember 2016 - May 2019
Senior Design StrategistBCG Digital VenturesNovember 2015 - December 2016

My Education

University of Minnesota - Carlson School of ManagementMBA, Emphasis: Marketing & Brand ManagementGraduated 2013
FGV - Fundação Getulio VargasDoing Business in BrazilGraduated 2012
Pratt InstituteBID, Industrial DesignGraduated 2006

My Details

Country
  • United States
Languages
  • English
  • French
  • Swedish
Years of Experience
  • 15+ years
Timezone
  • Pacific Standard Time
Member Since
  • June 17, 2020
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