Paul GenbergHe/Him

About Me

As a strategic designer I guide senior corporate executives and multi-disciplinary teams through the divergent and convergent innovation process to bring together the best of design, strategy, and analysis to help organizations invent and launch disruptive businesses while transforming their innovation culture. I lead human-centered needs discovery and definition, as well as concept, prototype design and development, and user specifications documentation delivery. I have launched 4 new businesses in the last 2 years ranging from precision growing technology to human-augmented financial advice. As a strategic designer I guide senior corporate executives and multi-disciplinary teams through the divergent and convergent innovation process to bring together the best of design, strategy, and analysis to help organizations invent and launch disruptive businesses while transforming their innovation culture. I lead human-centered needs discovery and definition, as well as concept, prototype design and development, and user specifications documentation delivery. I have launched 4 new businesses in the last 2 years ranging from precision growing technology to human-augmented financial advice. I am a results-driven creative problem solver with an analytical bend and a well-developed creative vision. I have a strong track record in launching innovative products and businesses. I thrive in collaborative team environments and I have extensive experience working in NA, EMEA, and APAC. StrengthsFinder Top 5 Themes: Communication, Competition, Activator, Relator, Adaptability

My Skills

• Branding & Identity
• Industrial Design
• Product Design
• Sketch
• User Experience

My Career

• Partner, Director Strategic DesignBCG Digital Ventures March 2022
  Current
• Strategic AdvisorLVLONAugust 2021
  Current
• AdvisorAtland VenturesSeptember 2018
  Current
• Head of ProductStudio X by ShellOctober 2019 - March 2022
• Chief Executive OfficerStudio X by ShellDecember 2020 - December 2021
• Principal, Director Design StrategyBCG Digital VenturesJune 2019 - December 2020
• Lead Design StrategistBCG Digital VenturesDecember 2016 - May 2019
• Senior Design StrategistBCG Digital VenturesNovember 2015 - December 2016

My Education

• University of Minnesota - Carlson School of ManagementMBA, Emphasis: Marketing & Brand ManagementGraduated 2013
• FGV - Fundação Getulio VargasDoing Business in BrazilGraduated 2012
• Pratt InstituteBID, Industrial DesignGraduated 2006

My Details