Smrita JainShe/Her

About Me

Smrita is an experienced UX strategist, designer, and educator who enjoys elevating brands by applying well-informed insights to produce beautiful yet functional digital products, services, and engagement platforms. She understands the nuances and complexities of how a brand shows up across the digital landscape and can explain that brand’s purpose in an authentic, inspiring, and innovative way. Smrita is always excited about the intersection of strategy, design, and technology and enjoys peeling back the layers of complex problems to uncover hidden gems to unlock the catalyst for transformation within a client’s digital ecosystem. From driving loyalty to launching new products and services, she understands how to use digital technologies to connect brands with their customers. She knows how to maintain vibrant client relationships while aiming to expand and grow into new engagement opportunities.

My Skills

• Accessibility
• Art Direction
• Branding & Identity
• User Experience
• User Interface

My Career

• Senior UX DesignerMRM//McCann WorldgroupDecember 2020
  Current
• Senior UI/UX Designer (Client EY: onsite at Orion Innovation)EYApril 2020 - December 2020
• Senior Art DirectorSaatchi & Saatchi WellnessDecember 2019 - April 2020
• Senior Environmental & Brand DesignerTed Moudis AssociatesJuly 2019 - December 2019
• Creative Director / Design ConsultantThe Aquario GroupDecember 2009 - July 2019

My Education

• UX Design InstituteProfessional Diploma in UX Design, Glasgow Caledonian University, GCU, ScotlandGraduated 2021
• The Interaction Design FoundationCertificate, UX DesignCertificate, UX DesignGraduated 2020
• Pratt InstituteMaster of Science, Communications DesignsGraduated 2009
• Apeejay Institute of DesignBachelor's degree, Graphic DesignGraduated 2006
• Gargi CollegeBachelor’s Degree, Political ScienceGraduated 2003

My Details