About Me
I am a User Experience Designer and Entrepreneur with a keen inclination towards Startups and Storytelling, having 6+ years of experience. When I am not conceptualizing products, you will find me evaluating every Mobile App or Website I come across or penning my thoughts Because of my background as a NIFT Mumbai Alumna and a stint in the Design team at Hindustan Unilever Limited, I have a strong foundation of Design Thinking principles, that helps me engage audiences and add tangible value with experiences that are both immersive and thoughtful. Before we conceptualised Semly Pro, I was a Product Designer at CarWale, where I worked as the sole designer in the 'CarWale Experience' team, the product innovation division. I also worked on revamping and re-structuring the Lead Management tool, Autobiz (re-branding and re-design of the SAAS tool and Mobile App). Since founding Semly Pro, I have immersed myself in Design, Product Innovation and Digital Marketing for our clientele covering a wide variety of verticals including Clean Energy, Automotives, IOT, Fashion, Government Agencies, Digital Tools, etc. When I am not conceptualising products, you will find me evaluating every Mobile App or Website I come across or penning my thoughts and learnings in my blog Designfully Me. I am also a Contributing Author at UX Collective and have been featured in the Outlook Business and Economic Times (links in the Media section).