Yana PotashnikShe/Her

About Me

UX Research leader passionate about establishing and scaling highly impactful UX design and research programs in fast-paced, entrepreneurial-minded environments. Track record of UX research and customer research being driving forces for small internal initiatives that grew into successful products. Have 17+ years of UX experience, including 9 years managing vendors and 6 years managing full-time employees. Champion UX design and research as a critical partners for new and innovative consumer products in hardware (IoT, wearables, hearables) and software/mobile apps (communication/collaboration and productivity applications).

My Skills

• Career Advice
• Career Transitions
• Ethnography
• Product Development Process
• User Research

My Career

• FounderArcadia Insights LLCApril 2023
  Current
• Director, User ResearchMaven ClinicMarch 2022
  Current
• Manager, UX Design and ResearchAmazonOctober 2021 - February 2022
• Founder and Principal Lily Design and Research LLC November 2011 - November 2015
• Staff II Design Researcher Samsung Electronics America September 2014 - October 2015

My Education

• UCLA Anderson School of ManagementExecutive MBAGraduated 2022
• University of Washington Human Centered Design & EngineeringMS, Human-Centered Design and Engineering, specialization in User-Centered DesignGraduated 2009
• University of California, Los AngelesBA, Psychology; minor Literature (Russian)BAGraduated 2005

My Details