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7UP Package Design Puts Lime In The Spotlight
3 days agoNewsgdusa.com
The new 7UP combines a lime-forward profile with a refreshed identity that challenges convention in the category. Ten packaging concepts were designed by Keurig Dr Pepper's (KDP) inhouse team, led by James Sommerville, and Deutsch LA, which has a long history with the brand. The post 7UP Package Design Puts Lime In The Spotlight first appeared on Graphic Design USA.