A lot has changed at Turion Space since it was founded in 2020. Originally focused on space debris removal, the Irvine, California-based company has since transformed into a space infrastructure company, building the vehicles, software, and payloads that help spacecraft move, maneuver, collect data, and carry out missions in orbit. That evolution has also changed the scale of the opportunities it is pursuing. Turion has moved from proving its technology to competing for major government programs and taking on increasingly complex missions, alongside both established aerospace and defense contractors and newer space companies.   Turion’s growth coincides with a broader shift in the space industry. In the U.S., major government programs are increasingly bringing commercial and emerging space companies into the fold alongside established contractors, creating a competitive landscape for companies like Turion.  [Image: Turion Space] In that evolving landscape, the team at Turion realized that their brand hadn’t quite kept pace with their progress. The original identity took cues from Turion’s early focus on space debris removal, with a literal orbital motif built into the wordmark. As the company expanded into mission software, space logistics, and other capabilities, the navy-on-white, corporate-leaning identity could no longer reflect the breadth of its work.  [Image: Turion Space] Sid Fritts, former head of marketing and brand at Turion Space, says the team wanted to go “beyond the generic space-defense identity so many companies in this category default to.” To lead the rebrand, Turion called on the creative chops of Buck and Wild—both part of Residence, a global network of independent creative companies—to reimagine its identity, brand world, and website. Together, the teams quickly identified a few tensions: Turion’s story had to strike a balance between its present and its future. Turion already has two satellites in orbit, so its identity needed to hold its con

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