“If it ain’t broke, don’t fix it” is a phrase bandied about a fair bit across all facets of existence, but in some cases, that sentiment really does make sense. Such is the case with the iconography of ‘tropical’: it’s bright, it’s bold; it’s perennially close to the edge of a big body of water (warm ocean, sparkly surfaced pool); The post JKR’s Tropical Smoothie Cafe rebrand is deliciously on the nose, and all the better for it appeared first on BP&O - Branding, Packaging and Opinion.

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