It’s not all too often that it takes more than a minute or two of looking at a brand design case study to know what the brand actually is. It’s not rocket science – for FMCG, any product or packaging shots usually give it away (with some obvious category-defying exceptions of course, like when toothpaste masquerades as high-end beauty products, The post Order creates a delightfully design history-steeped identity for Salt Lick on Salt Creek – but what actually is it? appeared first on BP&O - Branding, Packaging and Opinion.

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