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The Whisky Exchange, a London-based specialist retailer of – you guessed it, whisky (as well as other high-ish-end spirits) – was founded in 1999 by brothers Sukhinder and Rajbir Singh, who grew up working in their parents’ west London off-licence. The company started out as an online destination for whisky enthusiasts, and now comprises a number of physical shops and The post Otherway’s new identity for The Whisky Exchange balances heritage with a more contemporary spirit appeared first on BP&O - Branding, Packaging and Opinion.
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