“Nano-hydroxyapatite” isn’t exactly memorable – it takes a few tries to even attempt to figure out how to say it, and I’d wager that there aren’t too many people who can tell you what on earth it is, beyond “some sort of chemical, probably?” One thing that is memorable, however, is the brand identity for Bastét – a new oral The post Wedge’s Bastét toothpaste brand design makes absolutely no sense for its category – and perhaps that’s what makes it so utterly gorgeous appeared first on BP&O - Branding, Packaging and Opinion.

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